SUMOTORI Japan has been featured in the REAL VOICE series of AUCNET, one of Japan’s key B2B auction and remarketing platforms for used vehicles. In this article, AUCNET introduces our company as a rapidly growing exporter that combines the competitiveness of Japanese used cars with a strong focus on digitalization and process efficiency.
Since our establishment in 2019, SUMOTORI Japan has entered the top‑6 exporters in Japan, handling 7,985 vehicles in 2025 via the AUCNET platform alone, which accounts for less than 50% of our total annual purchasing volume. Today we export to more than 10 countries, including Russia, the Middle East, Africa and Southeast Asia, and we are targeting up to 30,000 units per year in the coming years, of which around 15,000 units are planned to be sourced through AUCNET.
AUCNET pays particular attention to our proprietary platform YOKOZUNA and its integrated AI assistant, which automates up to 80% of routine dealer workflows. The system searches AUCNET inventory according to customer requirements and generates transparent landed‑cost quotations, including logistics and taxes, enabling a lean team to efficiently manage a growing global export business.
The material also highlights how SUMOTORI Japan is adapting to the structural shift in overseas used‑car markets — from stock‑driven sales models to fully order‑driven solutions based on specific end‑user requests. In this context, AUCNET CARS is positioned as a strategic partner for the further scaling of our volumes while maintaining high inspection standards and service quality for our clients worldwide.